Induction & Getting Started

  • Induction Session
  • Getting started with filming – First steps

Filming & Videography Fundamentals

  • Creative techniques (in camera)
  • Videography – How to record high quality video with mobile phone
  • Videography – DSLR videography session (optional based on demand)
  • Universal camera fundamentals

Photography & Visual Fundamentals

  • Photography skills
  • Lighting
  • Composition

Editing & Post-Production

  • Editing on mobile phone
  • PC editing
  • Advanced production
  • Color grading (essentials)

Audio & Sound

  • Audio production

Creative & Brand Strategy

  • Brand
  • Creative techniques (in camera)
  • Mapping the Customer Journey
  • Audience Insights

Design & Graphics

  • Design & graphics

Content Planning & Strategy

  • Campaign Briefs and Budgets
  • Plan and Develop Content according to the Brief
  • Research
  • Script Writing
  • How to create a storyboard
  • Create a content calendar
  • Presentation & communication

Written & Verbal Communication

  • Writing content
  • Communication Skills
  • Presentation & communication

Compliance & Legal

  • Regulatory and Legal Requirements

Tools & Resources

  • 3rd party resources
  • AI workflow tools
  • Web & CMS
  • Content Management

Project Work

  • Project Work Focus Lessons
  • The Project/Campaign Brief
  • Project

Collaboration & Professional Development

  • Collaboration
  • CPD

Assessment

  • Evaluation

Disclaimer

This course content list is provisional and subject to change depending on availability, demand, external factors, apprentice interest, and equipment availability. The topics, sequencing, and depth of coverage may be modified throughout the apprenticeship programme to ensure the curriculum remains relevant, practical, and responsive to real-world needs. The order of delivery outlined above is not fixed and may be reorganised based on practical considerations and learning progression.